The Secrets Behind Ideas that Work

Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick.

Download the guide and discover:

  • The top five lessons derived from the Effie Europe award winners of 2022 and 2023.
  • Insights into how the most successful ads manage to break through and establish strong brands, even in challenging circumstances.
  • Inspiration and strategies to elevate the impact of your own campaigns.

Access the Guide now