The Other War Heroes
Summary: After the full-scale invasion of Ukraine, Purina faced an unprecedented crisis: thousands of animals abandoned, shelters overwhelmed, and no support system in place. We launched the “Here to Help” platform to unite efforts across shelter support, pet adoption, and emergency care.
Lead Agency(s): McCann Kyiv
Contributing Agency(s): Zenith
Client / Brand: Nestle / Pet food
Effie Award(s): Bronze
