Why?
Summary: AQUA Carpatica Kids, the dominant leader of the waters for kids market, was losing market share due to higher competition.
With an engaging campaign that is both heart-warming and pragmatic, promoting curiosity among both children and parents, AQUA managed not only to recover its lost market shares, but also grow the category entirely.
Lead Agency(s): Cohn & Jansen Creative Network
Contributing Agency(s): Media Investment
Client / Brand: Valvis Holding / AQUA Carpatica Kids
Effie Award(s): Silver
Refreshing the Legend: How Zlatý Bažant Radler Rode Back to Fame
Summary: In a category ruled by function, with nation clouded by pessimism,we proved that optimism and nostalgia can beat even the biggest beer spender.
ZBR reversed a four-year sales decline with a +21% YOY liftt, reclaiming category leadership growth from its biggest -and 52.6% higher spending competitor. Despite a significantly lower media budget, the campaign delivered record breaking results in brand persuasion, emotional impact, and consumption preference.
This case proves that culturally resonant storytelling can outperform bigger spenders, restore relevance, and drive both short- and long-term growth.
Lead Agency(s): THIS IS LOCCO
Contributing Agency(s): Dentsu Slovakia
Client / Brand: HEINEKEN Slovakia / Zlatý Bažant
Effie Award(s): Bronze
