Stream BIG: from catch-up platform to full-fledged streaming service
Summary: VTM GO, a Flemish online TV platform, was stuck in its role as a catch-up service. To unlock growth, it needed to be seen as a true streaming destination. The bold “Stream BIG” campaign borrowed the look and language of global platforms, while staying rooted in local content and viewing habits. Supported by a smart, data-driven touchpoint strategy, the campaign successfully shifted perception, increased usage, and delivered strong business impact—repositioning VTM GO as a fully-fledged streaming service in a highly competitive market.
Lead Agency(s): Joe Public & Springbok
Client / Brand: VTM GO
