It’s time to stop!
Summary: Bosnia’s largest domestic company, Bingo, turned International Women’s Day into a national protest to secure legal recognition of femicide. Instead of advertising, every store paused for 30 minutes and became a petition-signing point with one CTA: “Sign.” Objective: reach 100,000 signatures and compel lawmaking. Results: 111,753 signatures in seven days (95% in-store), 5.2M reach, 400+ articles (40% organic). In July 2025, Parliament recognized femicide in the Criminal Code—evidence that a brand pause, designed around retail scale and NGO partnership, can convert intention into legislative change.
Lead Agency(s): Via Media, ViaMedia
Client / Brand: Bingo / Bingo Group
Effie Award(s): SIlver
HOW NOVA POST PACKED THE SKY
Summary: Nova Post delivers tens of millions of parcels monthly. It is a backbone of business and life in Ukraine. But no one feels safe when missiles are falling down and destroying homes. The company experienced it together with Ukrainians. Nova Post offices are located in the houses where people live.
The Nova Post company and Come Back Alive Foundation made the country’s largest fundraiser to protect the sky.
Thanks to the well-known brand attributes, we got 231 million media impressions, and raised $8,900,000 for Air Defense equipment.
Lead Agency(s): BetterSvit, Media First Ukraine
Client / Brand: Nova Post / Nova Post, Come Back Alive
Effie Award(s): Gold
