Forgive me, I watched it without you
Summary: A campaign built around a pop-culture trend (“movie cheating”) that enabled consumers to enjoy a guilt-free shared movie experience alongside Lay’s. A cross-channel strategy, including digital content, digital engagement and OOH, and culminating with a disruptive BTL event that managed to increase with +14% the sales volumes and bring +18pp in brand consideration and +34% on “A distinctive brand” image KPI.
Lead Agency(s): LEO BURNETT BUCHAREST
Contributing Agency(s): OMD Romania
Client / Brand: PepsiCo Romania / Lay’s Romania
Effie Award(s): Bronze
