Costa Sanremo – The Sound of Wonder
Summary: During Sanremo, Italy’s biggest TV show, Costa Cruises transformed its flagship Costa Smeralda into a real-time media channel. A giant meshLED on the ship’s side broadcast live messages and memes, reacting instantly to the Festival. The vessel became both stage and voice, cutting through a hypercompetitive environment. A ship turned into media.
Lead Agency(s): LePub
Contributing Agency(s): Mercurio Cinematografica, Artled, Mindshare Italia, ThisisHello
Client / Brand: Costa Crociere
Effie Award(s): Bronze
