New Energy
Summary: The transport industry knows it must move from diesel to electric. But knowing and doing are different things. Most operators still see electrification as too big, too far off. So, Scania chose to reframe it, not as a revolution, but a first step. Just one electric truck. Using humor and the double meaning of “New Energy,” we launched a seven-part comedy series that got decision-makers to listen. The results? Openness to electrify jumped among 66%, interest in Scania’s EVs rose among 63%, and purchase intent increased for 66%.
Lead Agency(s): Åkestam Holst NoA
Contributing Agency(s): Bleck films
Client / Brand: Scania
