Rogue Shadow Ops
Summary: “Rogue Shadow Ops” revolutionized gaming marketing by transforming Twitch from a viewing platform into an interactive battlefield. Through custom 3D environments, the first-ever branded Twitch Raid, and real-time viewer participation, we created a community-driven mission that put audiences in control of their own Call of Duty story. The campaign shattered engagement benchmarks with 2.7M minutes watched and 423K+ unique viewers, driving a 10.1-point increase in purchase intent – all while spending 50x less than competitors. This groundbreaking approach set new standards for interactive entertainment marketing.
Lead Agency(s): Twitch Brand Partnership Studio
Client / Brand: Activision Blizzard / Rogue Shadow Ops
Effie Award(s): Bronze
