Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. In this practical training series, industry leaders from The LEGO Group, TBWA and Dentsu show you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning.

The programme is divided into four focused sessions:

• Chapter 1: What is Effie and why it matters?
• Chapter 2: What is an effectiveness culture?
• Chapter 3: How do you define effectiveness?
• Chapter 4: Entering effectively!