Brussels, 30 June 2025: The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards Europe competition. This jury will determine the Grand Effie Winner, the highest honour recognising the most effective marketing campaign of the year.
As the global authority on marketing effectiveness, the Effie Awards celebrate ideas that work, recognising marketing efforts that not only captivate but also deliver meaningful business impact.
The 2025 Effie Awards Europe Grand Jury comprises top industry leaders from diverse sectors. Their task: to evaluate the year’s most successful marketing and choose the campaign that best shows strategic brilliance, creative execution, and outstanding results. The session will be moderated by Iva Bennefeld, VP Marketing & Brand Excellence & Transformation Europe at Mondelēz International.
“I am honoured and excited to moderate this year’s European Grand Effie Jury, reflecting a high-calibre cast of industry professionals. Together we will be reviewing Europe’s finest Marketing Business Cases – which stand out to drive business and do so in a new, inspiring way – leading the way in Effective Marketing. 6 months Countdown has started ticking – looking very much forward to a challenging and yet rewarding day!“, said Iva.
The 2025 Effie Awards Europe Grand Jury members are:
- Agnieszka Getler- Kicman, Marketing Director, Danone, Żywiec Zdrój, Poland
- Barbara Sala, Europe Sr Connections Director, Coca-Cola, Italy
- Ben Curtis, Global Vice President, Rexona, Unilever, The Netherlands
- Dan Clays, CEO, Omnicom Media Group, United Kingdom
- Darren Hawkins, Head of Effectiveness, Europe & UK, McCann Worldgroup, United Kingdom
- Demet İkiler, EMEA CEO, Publicis Groupe, United Kingdom
- Duarte Roquette, Chief Strategy, Growth and Innovation Officer, BAR Ogilvy, Portugal
- Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo, Ireland
- Marielle Wilsdorf, Creative Managing Director, Scholz&Friends, Germany
- Neal Davies, Chairman, TBWA\Ireland, Ireland
- Pathman Ruthirapathy, Global MD, Innovation, Havas Media, United Kingdom
- Peter Hoffman, Senior Industry Head / Agency and Partner, Google, Germany
- Susanne Plümecke, European COO, INNOCEAN Europe, Germany
- Suvi Lähde, Executive Creative Director, SEK, Finland
- Sven Huberts, President, Global Experience & Innovation, Dentsu, The Netherlands
- Vas Kourakis, Global Marketing Effectiveness Director, L’Oréal, France
- Věra Šídlová, Global Creative Thought Leadership Director, Kantar, Czech Republic
The jury will meet on 10 December in Brussels, ahead of the EACA/Effie conference and Awards Gala, where the Grand Effie announcement will be the pinnacle of the show. Check out the full jury list & profiles.
For more about Effie Awards Europe, visit effie-europe.com.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar as the Strategic Insights Partner, Google, ACT Responsible and the Ad Net Zero.
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For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.
Notes to Editors
About Effie Awards Europe
Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged on the basis of effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Find us on LinkedIn.
About EACA
EACA is the voice of Europe’s communication agencies and associations, promoting the economic and social contribution of commercial communications to society. EACA monitors and engages in relevant policy debates supporting evidence-based and proportionate regulation, forms industry coalitions, and promotes and participates in the development of industry standards. EACA’s members comprise advertising, media, digital, branding and PR agencies as well as their national associations – together they represent more than 2,500 organisations from nearly 30 European countries that directly employ over 120,000 people. For more information, visit www.eaca.eu.
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