Special prize for one marketer and one agency leader with a track record in building a culture of effectiveness.
Effie Awards Europe is launching a new prize, the EACA Legends of Effectiveness, as part of the celebrations for Effie Europe’s 30th anniversary.
This exclusive European prize – presented in partnership with Google and Kantar – will be awarded to two individuals, celebrating a marketer and an agency professional whose careers embody the power of effective marketing and whose influence has set new standards for the industry.
The ambition is to recognise the people who have devoted a significant portion of their career to the advertising and marketing industry, with a specific focus on building an effectiveness culture within their organisation. They should be widely respected and recognised by peers for their professional achievements, integrity, and contribution to the industry’s advancement.
“Effective marketing has been our industry’s North Star ever since the Effie Awards Europe were launched back in 1996. This new award is designed to celebrate two people who have made a huge contribution to the power of advertising and maximised its impact. In 30 years of running the Effie Awards Europe, we have seen that some brands and some agencies are really set up to deliver effectiveness and we want to celebrate that impact with the whole industry,” said Charley Stoney, CEO of the European Association of Communications Agencies (EACA).
Entrants will be judged by a jury of their peers, including representatives from outside the region to provide an impartial assessment.
The jury for the CMO award will comprise:
· Caroline Howe, CEO, Ogilvy Health EMEA
· Charley Stoney, EACA (Moderator)
· Christian de la Villehuchet, Global Chief Integration and Client Officer, Havas & President, EACA
· Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership, Kantar
· Michaelina Seekamp, Head of Creative Works DACH, Google
· Neal Davies, Chairman, TBWA\Ireland, ex CEO of Effie Worldwide.
The jury for the agency leader award will feature:
· Aurora Straton, Creative Lead, Google
· Begonia Fafian, Global VP, Coca-Cola
· Charley Stoney, EACA (Moderator)
· Gonzalo Fuentes, CEO EMEA Insights, Kantar
· Justin Thomas-Copeland, CEO, 4As
· Warren Marenco Chase, In-house Agency Leader, Liberty Mutual.
Jury members will be looking for a mix of Professional Excellence, Industry Impact, Service and Leadership, Community Engagement and Enduring Legacy.
A full entry form can be found here.
Nominations close at the end of May, with the juries examining entry awards in June. A shortlist of three for each award will be announced in the Summer before the winners are revealed in the Autumn.
Prizes will be presented on December 3 at the Effie Europe Awards Gala in Brussels.
For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.
