ENTRY MATERIALS

Review the Entry Materials to understand entry requirements, rules and important tips on crafting an effective entry.

2025 Entry Materials

Entry Kit | Review rules & regulations before entering the competition.

Category definitions | Full listing of this year's categories.

Eligible markets | Review the list of eligible countries.

2025 Entry Forms

MULTI-MARKET:

Multi-market - General Entry Form | Use this form for multi-market categories (except Sustained Success & Health Effectiveness).

Multi-market - Sustained Success Entry Form | Use this form for the multi-market Sustained Success category.

Multi-market - Health Effectiveness Entry Form | Use this form for the multi-market Health Effectiveness category.

SINGLE-MARKET

Best of Europe- General Entry Form | Use this form for Best of Europe categories (except Sustained Success).

Best of Europe - Sustained Success Entry Form | Use this form for the Best of Europe Sustained Success category.

Positive Change Entry Form | Use this form for positive change categories.

2025 Resources

Effie Effectiveness Explained Training | Top tips & insights for building an effectiveness culture, and how to use Effies as your framework for success.

Effective Entry Guide | Additional guidance to help you craft your entry, including top entry tips.

Objectives Guidance | In case you need some help with the objective types.

Confidentiality & Publication | More information regarding publishing permissions.

Creative Requirements | In case you have questions regarding the creative reel and images.

How to Submit | Extra help in navigating the online portal.

Multi-Category Submissions | In case you need help with multi-category submissions.

Effie Insights | Grab some award winning case studies and applicable insights for inspiration.