Zornitsa Todorova has been managing cinema advertising sales at Cinema City Bulgaria for 11 years. Together with her team, she works to implement best practices in using cinema as an advertising medium, drawing on the expertise of the largest cinema advertising sales agency in CEE, New Age Media, and Cineworld's extensive experience in many markets.

Zornitsa has been in the media and sales field for 30 years - 10 years as a TV advertising Sales Manager at Fox International Channels for Bulgaria, Serbia, Croatia, Slovenia, at Nova TV/ Balkan Media Group, at MMTV; she has over 8 years of experience in strategic media planning and buying at media agencies.

Zornitsa has been a member of the Effie Bulgaria jury several times, as well as part of the international jury of Effie Europe.