Elina is a former marketing director who moved from the client side to agency life and now works as VP, Brands, Strategy & AI at Sherpa, an independent Finnish creative agency. Her background includes brand building, PR, and media. She has guided high-profile campaigns that have made her a household name among Finland’s marketing professionals. 

Elina focuses on strengthening marketing’s role in business and combining human creativity with AI-driven effectiveness. Staying true to Sherpa’s approach, she begins with a clear strategy and seeks fresh routes that help clients progress.