Anna Nowak-Otto is a Strategy Director at Innocean Worldwide Europe, where she supports strategic development for Hyundai across the region, alongside work for other brands and non-profit organisations.

With over twelve years of experience in brand building, she has contributed to strategies for BMWi, MINI, BMW Motorrad, Kayak, O2, Airbnb, Hiscox, and Freixenet, working at agencies including Jung von Matt and VCCP. In 2015, she was invited to join the Chime Innovate Board in London, a cross-office initiative focused on strategic collaboration and talent development.

Her work has been recognised with awards such as the Euro Effie, Cannes Lions Grand Prix for Good, D&AD, and the Immortal Awards. She also brings experience from the jury side, having previously served as a Euro Effie juror in 2018.

In addition to her agency work, Anna teaches strategy at Miami Ad School Berlin, where she enjoys mentoring emerging planners and creatives.