Helena de la Barre has been running VCCP's Prague office since its opening in 2010 leading the agency growth to today's 100+ people. The Agency today is servicing local and international clients Albert, Shell, Komercni Banka, Asahi, Tescan, Hero and Allwyn.

Helena has almost 30 years experience in the advertising industry, having previously worked in Havas Prague, D'Arcy Mexico City and D'Arcy London. She has led successful multinational campaigns for P&G in Latin America and Europe, was behind relaunch of many local brands, worked on campaigns across FMCG, telco and financial services.

Helena is passionate about campaign effectiveness and proud of the VCCP team for winning he Effie Grand Prix and Effie Gold for Long term brand building of the Albert brand.

She has been part of the Effie jury in the Czech Republic several times.