Peer Wörpel is a long-standing expert in strategic brand communication and digital innovation. He started his career in 1999, focusing on the development of brands within the digital space.

During his time at Meta (Facebook), he contributed to national and international campaign and platform strategies. Throughout his career, he has held various leadership and advisory roles that explored the intersection of branding, culture, and technology.

Peer has served multiple times as a jury member for leading creative and effectiveness awards in Germany. He brings deep expertise in evaluating communication performance— from KPI-driven results to the cultural impact of campaigns.