Jonas Viksten is a prominent leader in the Nordic media and marketing industry, currently serving as Chief Solutions Officer at GroupM Nordics. With more than a decade of experience in digital marketing, Jonas has played a key role in shaping how technology, data, and strategic insight come together to drive both media effectiveness and tangible business results for clients across the region. 

At GroupM, Jonas is responsible for leading the development of forward-thinking solutions that bridge media, technology, and marketing disciplines. His initiatives have included the creation and rollout of advanced programmatic solutions, automation tools, and technology-driven platforms that empower clients to operate more efficiently in an increasingly complex digital environment. 

A respected voice in the industry, Jonas is known for his ability to simplify complexity and deliver strategies that translate into measurable value. As a juror for the Effie Awards, he brings a sharp analytical eye and deep understanding of what makes a campaign not just creative, but truly effective—ensuring the awards continue to recognize work that delivers real-world impact.