Iina Käpynen, Marketing Director at HEINEKEN Switzerland, brings Finnish sisu and a global outlook to one of Europe’s largest beer businesses. From Mexico to Netherlands, Russia to Switzerland, her decade-long journey through marketing, commercial strategy and brand innovation has shaped her into a leader who thrives on creativity, change, and understanding of local markets. Today, she channels these strengths into delighting beer lovers all across Switzerland with iconic brands like Heineken, Birra Moretti, Calanda or Eichhof (just to name a few). 

In this last role, together with her teams, she has spearheaded transformative campaigns like Heineken Live Schmeckts am Besten and brand innovation like Ittinger Gold, that not only resonate with consumers but also strengthen HEINEKEN’s position in the market. Her ability to align these efforts with societal commitments and environmental ambitions showcases her forward-thinking leadership. 

When she’s not shaping the industry, Iina unwinds with a cold Heineken and a Swiss Apéro Plättli, embracing the joy of togetherness that her work and company embody.