I play at the intersection of innovation and storytelling, engineering and advertising, enabling ideas that travel across mediums and make Global Brands become iconic.  

During my 20 year career, I’ve been as multi-disciplinary as I could be: Creative Technologist and Head of Engineering/Production at some of the world's most Creatively awarded Agencies (Saatchi & Saatchi / Publicis), a co-founder and Executive Producer at a digital boutique production company (Cobaia), Sr. Creative Technologist for Latam at The Zoo (Google Brazil), Executive Creative Director - Creative Works (Google Brazil), Mentor & Advisor for a startup Creators.llc during, and lately, Head of Creative Works (Google - Northern Europe), where I lead YouTube creative agenda across 6 countries and a team of senior and diverse Strategists, Brand Specialists, Creatives and Producers.