Doc. Ing. Přemysl Průša, Ph.D., has been working at the Prague University of Economics and Business (formerly at the Department of Retailing and Commercial Communications) since 2005, and from 2024 as the head of the Department of International Business. His areas of interest are mainly commercial communications, branding and retail marketing. He participates in teaching the crucial obligatory courses in the bachelor programme International Business: Retail Business, Retail Marketing and Retail Management. He has developed these courses also for teaching in the International Business programme in English. Přemysl Průša also acts as a visiting professor at the University of Northern Colorado, USA and other universities abroad (in Spain, Ireland, Austria). In his research activities Přemysl Průša focuses mainly on branding as well as on CSR, green marketing and sustainability. He has been active also in several companies dealing with international trade in the area of FMCG.