I’m the Strategy Director at Omnicom Media Group Hungary, where I have proudly dedicated over 20 years of my career.  

I began my journey at OMD, which has allowed me to gain extensive experience across all facets of media planning and multimedia strategy. Throughout my career, I have taken on a variety of roles, ranging from media buying to tactical and strategic planning, with a strong emphasis on offline media. This diverse experience has provided me with valuable insights into many sectors, including Finance, Beauty, Automotive, Food, Consumer Electronics and OTC. 

Recognizing the importance of staying ahead in the ever-evolving media landscape, I made it a priority to enhance my knowledge in the digital realm 15 years ago. As a result of my digital mindset shift I could become a real cross-media strategist.  

In addition to my role at Omnicom, I also lead the taskforce responsible for education at IAB Hungary, advocating for continuous learning and talent development within our industry. Furthermore, I am proud to serve as a jury member for esteemed awards such as the local Effie and Cannes Young Lions.