Matt is the Executive Strategy and Innovation Officer and co-founder of Lama DDB, a boutique agency launched in 2023 that’s part of the DDB network, offering creative communications and marketing consulting to clients in Greece and beyond.

Previously, Matt led Business Innovation and Strategic Planning at Wunderman Thompson Athens, helping brands unlock growth through the intersection of emerging technologies, customer behaviour, and creative strategy. With more than two decades of international experience across sectors from aerospace and tech to FMCG and finance, he has contributed to major new business wins and award-winning work for clients including Vodafone and AB Supermarkets.

Earlier in his career, Matt held senior roles at venture consultancies and was Director of Strategy at a fast-growing tech start-up. An entrepreneur at heart, he has founded and exited two start-ups and continues to advise funds and founders on marketing, growth, and business transformation.

He has served as a judge for the Effie Awards Europe, Cannes Young Lions, ED Com Ad Venture and others, and is a mentor with The People’s Trust. Matt holds degrees in Economics and International Economics from the University of Kent and the University of Grenoble, and lives in Athens, Greece.