Zsófia has over 20 years of experience in marketing and communications.

For 16 years, she worked at global creative agencies, partnering with brands such as Danone, Telenor, MOL, Sanofi, Lidl, and Vodafone, managing numerous projects that were also recognized with Effie Hungary awards.

Over the past two years, she has been serving as Chief Operating and Client Service Officer at BOLD, a leading independent Hungarian agency, working with prestigious clients including Unilever, Vodafone, Sió-Eckes, Eisberg, UniCredit Bank, and major local brands.

As the driving force behind the agency, she leads projects with high-level coordination, ensuring smooth operations and efficient workflows. Among her achievements, she contributed to winning a Gold Effie with Vodafone last year.

She has been a jury member at the Effie Hungary Awards since 2022 and is honored to represent her country as a juror at the Effie Europe Awards.