Valerie Hedin
Marketing Communications Manager - Allianz
Valerie is an accomplished international marketing communications professional with a proven track record of implementing comprehensive brand strategies across diverse industries, including telecommunications, finance, and energy. Her career spans multiple markets such as Australia, France, and Ireland, where she has worked with renowned brands like Pyrex, Curver, Newell Rubbermaid, Eir, AMP Bank, and EirGrid.
Currently, as the Head of Marketing Communications at Allianz Ireland, Valerie leads a dynamic team in creating award-winning campaigns that have significantly elevated the Allianz brand. With over five years in this role, she has successfully delivered innovative marketing strategies that resonate with the audience and drive brand growth. Valerie developed and executed a comprehensive brand-building strategy that has propelled Allianz to new heights through innovative and award-winning work, fostering a culture of creativity and innovation within the marketing team.
She spearheaded the 'World’s Strongest Women' campaign in partnership with Women’s Aid, which received much international recognition and was shortlisted for the global Effies, earning Allianz the first Grand Effie in Ireland, along with two Golds in the Finance & Insurance Services and Media Content & Partnership/Sponsorship Effectiveness categories.