Alessandro is a manager with 20 years of international experience in shaping the communication and media strategies of global brands across different industries (Fashion, CPG, Automotive), organizations (EssilorLuxottica, Ferrero and Maserati) and international markets. 

As the Global Media Director of the EssilorLuxottica House Brands, he leads media innovation, strategy development and activation for iconic brands like Ray-Ban and Oakley, in more than 25 global markets.