Aoife is an award-winning senior creative and copywriter, who loves making distinctive and culturally relevant work that sells. And is still amazed she’s paid to do it. She honed her trade over 10 years in London at Ogilvy and Karmarama, working on brands like Dove, Costa, Honda and Iceland, before hopping back over the pond home to Ireland and joining Forsman + Bodenfors Dublin (neé In The Company of Huskies) in 2020. 

 Here she has created transformational work for Allianz, SVP, Road Safety Authority and Fáilte Ireland, picking up multiple international awards - Cannes Lion, One Show, AME, Epica - along the way. Including Ireland’s first ever Effie Grand Prix.  

 Aoife is an elected board director of IAPI (Institute of Advertising Practitioners in Ireland), a member of EACA’s DEI Committee, founder of female ad creative collective Concepts + Cailíní and guest lecturer at TU Dublin.