Dáša Juríková is a creative leader  in brand strategy, marketing communication, digital, PR and brand management with over 20 years of experience. She joined the leading bank in Slovakia (Slovenska sporitelna / Erste Group Bank) 7 years ago as the first female Chief Brand Officer in almost 200 years of existence of the bank. Dáša has transformed the Bank’s image of a traditional banking institution into an inspiring future-oriented leader. She is one of the founders of the Slovak civic association People from marketing and in 2019, she won the prestigious Marketer of the year award as recognition of Slovenská sporiteľňa (Erste Group Bank) brand excellence 

Previously, Dáša held brand strategy and marketing communication at Poštová banka (Post Bank), Slovak Telekom (Deutche Telekom), and Union (Achmea), where she managed major campaigns and rebrandings, earning numerous local and international awards including two Grand Prix Awards at Golden Nail (Slovak National Creative Award) and nine Cannes Lions for Telekom's Sea Hero Quest campaign.