As a senior marketing leader with almost two decades of experience in the FMCG industry, I bring a well-rounded and strategic perspective on what drives marketing effectiveness. Having worked across multiple categories and markets, including as Marketing Director and Group Brand Director for the Adria region, my expertise lies in building brands with purpose, leading cross-functional teams, and delivering measurable business results through impactful marketing. 

Throughout my career, I’ve led brand development and go-to-market strategies, introduced successful new products, and optimized performance across complex brand portfolios. I’ve consistently bridged strategic thinking with operational execution—ensuring that every marketing effort is rooted in consumer insight, aligned with business goals, and designed for tangible impact. 

What makes me particularly enthusiastic about joining the Effie jury is my deep appreciation for marketing that delivers both creativity and results. My professional background has trained me to evaluate campaigns not just by their originality, but by their effectiveness—how well they solve business problems, shift perceptions, and drive growth. This aligns directly with the Effie mission. 

I look forward to contributing to the Effie Awards Europe by offering a perspective grounded in both strategic discipline and real-world brand-building experience — recognizing the campaigns that truly move the needle.