Aurora Straton
Creative Lead - Google
Aurora is a multi-disciplinary Creative Lead, empowering brands and cultural institutions to leverage Google's next gen technologies to craft impactful narratives and experiences that capture the zeitgeist and drive action.
With 20 years of experience in the creative industry, including nine at Google, Aurora has worked alongside diverse innovation and creative teams to shape immersive experiences, and open new forms of storytelling across industries such as gaming, entertainment, luxury, travel, automotive, and culture.
Aurora believes that compelling stories resonate because they tap into fundamental human truths, and she’s constantly reevaluating the role of technology and media in bringing them to life. A dedicated advocate for sustainability and cultural innovation, she is fueled by a deep conviction that technology has the power to serve as a transformative catalyst for meaningful, positive change.