After 8 years in marketing of Procter & Gamble in Central Europe and South East Asia, Australia & India regions, Hana decided to set up her own research and innovation agency Confess, which she leads for past 22 years.  

Hana is an expert on Neuroscience application into the market research and specifically into the communication testing, on which she focuses for past 15 years.  

She is often invited to speak at international conferences such as QRCA Annual Conference in Phoenix, 2018, IIEX Amsterdam 2018 and 2023 or QRCA Virtual Summit 2022. She was several times in a jury of EFFIE awards in Czech Republic and Slovakia.