With over 18 years of experience in brand management and trade marketing, I’ve had the opportunity to build and grow brands across a diverse range of categories—from baby food, detergents, and personal care to beer, a category that holds a special place in my heart. 

My passion lies in harnessing creativity to drive business performance while delivering meaningful, positive impact. Throughout my career I’ve managed more than 15 brands, each presenting unique challenges that have shaped me into the marketer I am today. 

Among them, Bergenbier stands out as the brand closest to my heart. Its values deeply resonate with me, and as Brand Manager at Bergenbier (Molson Coors) in Romania, I’ve led the brand’s repositioning and equity campaigns over the past four years—an incredibly fulfilling journey. 

Outside of work, I recharge by cooking and spending time outdoors with my family. I am truly honored to serve on the EURO EFFIE 2025 jury and contribute to recognizing the ideas and teams that challenge conventions, inspire progress, and deliver tangible results.