Fabian is Executive Creative Director at Farner, Switzerland’s #1 agency in the national creative ranking. With over 20 years of experience in branding and design, he has led creative work for brands like Migros, Edelweiss Air, UBS, or Axpo. 

Passionate about the future of creativity, Fabian combines classic brand building with the possibilities of generative AI. As a certified AI management specialist, he helps brands explore the intersection of strategy, design, and emerging technology. 

He teaches branding at universities across Switzerland, is a member of the Art Directors Club Switzerland and Europe, and has served on both the Effie Europe and Effie Switzerland juries.