Over 25 years of experience in marketing, actively involved in over 800 research projects for various industries. Author of over 120 articles in the field of marketing, lecturer at New Bulgarian University "Market Analysis - from Facts to Insights". Long-standing member (14 years) of the jury in the prestigious competition awarding the effectiveness of marketing communication - Effie Bulgaria.

Member of the Euro Effie jury since 2022. Member of the Research and Analysis Committee at Interactive Adverising Bureau (IAB) Bulgaria since 2025.