Suvi Lähde

Suvi is an Executive Creative Director at SEK in Helsinki, where she believes in the transformative power of creativity to shape a better future. In a world marked by the climate crisis and the redistribution of power, Suvi sees strategic thinking as a game-changer – thinking that creates impact for the far future.

With the unpredictability of the current era, she champions a time of radical imagination. Strategies and ideas once thought impossible are now not only possible but essential.  
 
Her Effie journey spans several key roles, from serving as a judge in both Finland and Ireland to leading as Head of Jury in Finland. Currently, Suvi is the Head of the Effie Finland Steering Committee, where she plays a crucial role in shaping the impact-driven landscape of brand actions. Her deep involvement with the Effies has provided her with a unique perspective on evaluating work that not only drives business impact but also creates breakthrough ideas with far-reaching influence on society and the environment. With experience on international juries, including Cannes Lions, Eurobest, Golden Drum, New York Festival, and WINA Awards, Suvi brings a global perspective to her work in evaluating creative excellence.  
 
At her core, Suvi believes that strategic thinking is the backbone of creativity, guiding brands to challenge conventions and spark change. She brings this mindset to the Effie Grand Jury, where she values creativity that transcends expectations, setting new benchmarks for brand impact across strategy, craft, and innovation.