Věra Šídlová

Věra Šídlová is Global Creative Thought Leadership Director at Kantar, where she helps brands unlock the power of creativity to drive business results. Her passion for art and psychology seamlessly aligns with her focus on creative effectiveness, and she has shaped the strategies of a wide range of global brands by helping them connect meaningfully with their audiences. 

At Kantar, Věra works alongside a team of thought leaders to shape perspectives on creativity, effectiveness, and brand building. She regularly shares insights through articles, podcasts, and industry forums. 

Věra is a long-time supporter of the Effie Awards and a seasoned jury member, having served on juries in the Czech Republic, Ireland, Slovakia, Romania, and at the European level.