Joep Peeters

Joep Peeters is a senior lecturer and coursemanager in Behavioral Change and Advertising at Fontys University of Applied Sciences, in the Netherlands, where he educates students in strategic and creative brand communication. He strongly believes in creating brands that matter and are purposeful. Brands with meaning, relevance, and societal value. He combines academic depth with practical insight into brand communication and media.

As a board member of edcom, the European Institute for Commercial Communications Education he contributes to strengthening the link between the academic world and the European creative industry. He believes that in an industry shaped by rapid developments, lasting success comes from creating strong, authentic narratives that are genuinely lived throughout the entire organisation showing a deep understanding of the customer.