Duarte Roquette

Strategist, surfer, chicken raiser, woodworker, photographer, house dancer and sometimes musician. Inspiration mostly comes from his tiny farm, and his children call him the Chicken Raiser Strategist. He studied management, photography, and coding during the days of the ZX Spectrum. He began his career in 1998 as a marketing consultant, then moved on to retail where he did category management, then the automotive where he was Marketing Manager for several Opel models, and then FMCG where he was Marketing Director for Portugal Sovena, the world's #2 Olive Oil Company. In 2012, he moved into the agency world as Strategy Director at BAR, and today he is Chief Strategy, Growth and Innovation Officer at Bar Ogilvy, where he has worked on projects for brands such as Nestlé, Unilever, Galp, Iberdrola, Auchan, Lidl, TAP Portugal, Millennium BCP, EDP, Nespresso, IKEA, Amnesty International, Meo, Ageas, Semapa, Sagres, CUF, Movicel, among others, resulting in more than 30 effectiveness awards.