Berkant Avci

Berkant Avcı is the Chief Strategy Officer at Medina Turgul DDB and an award-winning brand strategist whose work has been recognized multiple times at Cannes Lions, Effie, and other leading industry stages. With a career spanning top network agencies, he blends strategic thinking with creative impact.

He studied economics and holds a master’s degree in marketing communications, which have shaped his analytical and creative approach to brand building. He began his journey at TBWA\Istanbul as a strategic planner and has since worked with numerous local and global brands across a wide range of categories. From 2017 to 2020, he led the strategy department at Manajans J. Walter Thompson before joining Medina Turgul DDB in 2020. Under his strategic leadership, Medina Turgul DDB was named one of the most creative teams in Turkey by MediaCat in 2022 and ranked as the 10th most effective agency in Europe by the Global Effie Index in the following year.

Named “Strategist of the Year” by MediaCat in both 2017 and 2021, Avcı was also featured in the “30 Under 30 Creatives” list in 2018. He is a regular speaker at major industry events such as Brand Week Istanbul, Digital Age Tech Summit, and the Research Summit, and serves on the board of the Turkish Advertising Foundation. He is also a part-time lecturer at Bahçeşehir University and contributes as a columnist to MediaCat, writing on trends, generational insights, and creativity. His jury experience includes Effie Awards Turkey, Kristal Elma, Felis, Curious Felis, and the Baykuş Research Awards.