Mette Kjaer

Mette is an experienced marketing strategist leading the Creative Practice in Denmark with a deep commitment to elevating creative effectiveness for the local and global clients across a wide range of categories.

She has more than 30 years experience helping brands unlock the full potential of their communications through data-driven insights.

As a passionate advocate for creative quality, she handles spearheaded initiatives that bridge consumer understanding with brand storytelling for brands like Arla, McDonald’s and The Coca-Cola Company.

Her jury role at Effie Europe reflects her dedication to celebrating work that not only performs but also inspires.