Vodafone Xmas campaign – The two rival toy store owners
Summary: During the busy Christmas season, when competition is at its peak, we increased new contracts by over 12%. Device sales also rose by 9%, and post-campaign consideration was 9% higher compared to the previous period. This success was achieved with a socially relevant message that highlighted the divisions in our environment. We conveyed this through the story of two rival toy store owners, showing that even a small action, like a call (using Vodafone’s service), can have a huge impact.
Lead Agency(s): Bold Ideas
Client / Brand: Vodafone Hungary / Vodafone
Effie Award(s): Bronze
Refreshing the Legend: How Zlatý Bažant Radler Rode Back to Fame
Summary: In a category ruled by function, with nation clouded by pessimism,we proved that optimism and nostalgia can beat even the biggest beer spender.
ZBR reversed a four-year sales decline with a +21% YOY liftt, reclaiming category leadership growth from its biggest -and 52.6% higher spending competitor. Despite a significantly lower media budget, the campaign delivered record breaking results in brand persuasion, emotional impact, and consumption preference.
This case proves that culturally resonant storytelling can outperform bigger spenders, restore relevance, and drive both short- and long-term growth.
Lead Agency(s): THIS IS LOCCO
Contributing Agency(s): Dentsu Slovakia
Client / Brand: HEINEKEN Slovakia / Zlatý Bažant
Effie Award(s): Bronze
The Wavy Cut
Summary: The influencer-led campaign cleverly connected Lay’s Gourmet’s “wavy crisp” to the popular wavy hairstyle, a prominent look during the Christmas season, with influencers showcasing the trend. This approach successfully engaged new audiences, helping the product become part of the seasonal conversation. Reaching 1,4M households and delivering over 28% net sales growth with a 13x PR ROI, the campaign strengthened the brand’s relevance and reaffirmed its leadership in the premium crisp category.
Lead Agency(s): Sips And Bites, OMD Spain
Contributing Agency(s): ( PROBABLY), Firma, 2.10 (TEAM RANDOMK SPORTS), Draft Punk
Client / Brand: PepsiCo Spain / Lay’s Gourmet
Effie Award(s): Bronze
