Greenpeace_The Dead Sea_Best of Europe
Summary: Greenpeace set out to expose the severe crisis of oxygen depletion in Denmark’s seas – declared by biologists as the deadest in the world – and to ignite political action from a government that had long ignored the problem. To cut through the complexity of science, they humanized the issue with a funeral for Vejle Fjord, mourning “our beloved friend who suffocated after prolonged oxygen depletion.” Funeral rituals became campaign elements, replacing abstract data with love for nature and turning loss into an emotional call for urgent political action.
Lead Agency(s): &Co. / NoA
Client / Brand: Greenpeace (Denmark) / Greenpeace
Effie Award(s): Gold
