Play With The Color You Want
Summary: “Play With the Colour You Want” transformed Fanta’s weakest quarter into a growth engine across 17 European markets. Connecting teens’ winter love for colorful fun with Fanta’s deliciously vibrant portfolio via Xbox gaming created compelling consumption occasions during grey months. A simple Buy-Scan-Win mechanic turned every Fanta into a ticket to creativity through exclusive Xbox controllers and rewards. Results were exceptional: significant sales growth in activated markets versus non-activated ones, plus substantial brand equity uplift. This campaign delivered a proven model for growth in challenging seasons..
Lead Agency(s): OGILVY UK
Contributing Agency(s): T&P, Sholz & Friends, VML SPAIN
Client / Brand: The Coca-Cola Company (EU) / Fanta
Effie Award(s): Bronze
Nothing Cracks Like Magnum: Turning Sound into the Loudest Proof of Quality
Summary: Since 2024, Magnum is facing a challenge: cocoa prices hit record highs. Instead of downgrading quality, we reinforced our commitment to superior and real pleasure.
For Magnum, the crack is more than a DBA, it’s the ultimate proof of our quality: every Magnum cracks so loud because they’re dipped into a thick layer of premium chocolate.
So, we created a campaign that dramatizes this crack through the chaotic reactions it can trigger.
And the crack was heard: Total Magnum sales increased +28.3%, achieving the highest March market share in years.
Lead Agency(s): LOLA MullenLowe
Contributing Agency(s): Mindshare Worldwide
Client / Brand: Magnum Ice Cream Company / MAGNUM
Effie Award(s): Gold
