Nearest Bomb Shelter
Summary: During wartime, art lacks funding — even at global events like the Venice Biennale. Yet it remains a chance to speak loudly about Ukrainian art and the ongoing war.
We needed an approach that would resonate with both Ukrainian and international audiences, fit the context, work without a budget, and stand out amid tough competition.
We combined media strategy with a strong creative idea — and reached 13.7 million people with zero media budget.
Lead Agency(s): Bickerstaff.734
Client / Brand: Ukrainian pavilion at the 60th Venice Biennale / Nearest Bomb Shelter
Effie Award(s): Silver
