Adam Horecký

Head of Strategy, MullenLowe GGK

Adam is the Head of Strategy at MullenLowe GGK, where he leads the strategy department in delivering comprehensive brand, communication, and marketing consultancy for a diverse client portfolio. With a background in Sociology and early career roots in market research at TNS/Kantar, Adam spent eight years at the independent agency MADE BY VACULIK. As Head of Strategy there, he led market-shaping campaigns for prominent brands including Heineken and Raiffeisen Group.
Seeking a fresh perspective, Adam also gained significant client-side experience. He managed global marketing activities as Senior Brand Manager for Slido (Cisco) and served as CMO at the SaaS platform Kontentino. This dual perspective allows him to approach effectiveness from both an agency and a business-growth mindset.
Adam has served multiple terms as a core jury member for Effie Slovakia and Zlatý Klinec. His strategic work has been recognized with several awards, including multiple Gold, Silver, and Bronze Effies, as well as the YouTube Works Grand Prix.