I am responsible for marketing communications targeting all client segments and co-creates the marketing strategy of BNP Paribas Bank.
I have been involved in the financial industry for over 25 years, gaining experience in various areas – CRM, sales support, PR, marketing research, marketing, and marketing communications.
Together with my team, I have created numerous campaigns that have been recognized for their effectiveness and creativity in Poland’s largest marketing competitions. In 2024, the bank was recognized as a Marketing Master.
In creating marketing communications, I focus on true insights and emotions. I believe that a good campaign should achieve business and branding goals and increase customer satisfaction.
I have co-created numerous social campaigns promoting gender equality and the inclusion of people excluded due to race, disability, and age.
I co-founded the employee initiative “Women Changing BNP Paribas.”
