Áine Kavanagh is Marketing Manager for Guinness Ireland, shaping and amplifying one of Ireland’s most iconic brands through culture.
Her work focuses on building culturally relevant campaigns and partnerships that connect Guinness with audiences in meaningful ways. She leads initiatives that bring the brand to life through sports, music and cultural occasions, navigating changing consumer expectations and landscapes and ensuring Guinness continues to evolve with and for new generations of consumers.
Prior to her current role with Guinness in Ireland, Áine has shaped global culture strategy and led culture-first brand marketing campaigns across Baileys, Guinness, and the Guinness Storehouse globally.
