Iva Barbarić Kasun is a marketing leader who believes that great work, innovation and creativity can move both people and business and bring added value. With over 15 years of experience across brand strategy, digital marketing, and consumer-led communication, she is currently Head of Marketing, Market Research and Customer Experience at Zagrebačka banka, part of the UniCredit Group, one of Croatia’s leading financial institutions. Having worked across agency, media and client sides of the industry, she brings a well-rounded perspective to both strategy and execution.
Throughout her career, Iva has led some of the most recognised marketing initiatives in the Croatian financial sector, with a consistent focus on campaigns that balance creative ambition with measurable business impact. The campaigns she has been part of have consistently attracted recognition, earning Effie Awards from bronze to gold and a range of other industry honours.
A long-standing advocate for marketing effectiveness, Iva has built a deep commitment to jury work over the years — serving on the Effie Awards Croatia jury on multiple occasions, including as its President, and extending that engagement to the Euro Effie and Global Best of the Best Effie judging panels. Joining the Euro Effie jury, she brings a perspective shaped by years of evaluating what truly makes communication work — creatively, strategically, and commercially.
