Ciprian Postelnicu is a senior marketing communications and media strategist with over 15 years of experience, spanning both client-side and agency environments.
He currently leads Media & Total Connections Planning at PepsiCo for East Balkans, where he oversees an eight-figure media budget and drives integrated, multi-year communication strategies across the full brand portfolio both for Beverages and Snacks divisions.
Throughout his career, Ciprian has built a strong reputation for shaping effective, insight-driven media strategies and delivering large-scale, business-impacting projects.
His experience combines strategic rigor with executional excellence and includes working on complex initiatives (such as the rebranding of BCR-Erste and Telekom in Romania), developing co-branded partnerships, and contributing to major award-winning campaigns for well-known brands in several industries (automotive, banking, telecommunications, FMCG).
With a career defined by both strategic depth and hands-on delivery, Ciprian brings a holistic perspective on effectiveness, bridging creativity, media and measurable business results.
